Prospective guests read reviews before they read your rates. That makes your reputation one of the highest-leverage assets you have, and one of the most neglected.
Ask, and you shall receive
Most happy guests would leave a review if asked at the right moment. A simple, well-timed request after a great stay can multiply the volume of positive feedback you collect.
Respond to everyone
- Thank your advocates and make them feel seen
- Address concerns with grace and specifics
- Show future guests how you handle feedback
Learn from the patterns
Individual reviews are anecdotes. Analyzed together, they are a roadmap. Sentiment analysis turns hundreds of comments into a short list of the improvements that will move your score the most.
